The rise of influencer marketing within real estate.

Influencer marketing has emerged and dominated a number of industries. Brands and companies that have been early adopters of this trend have seen unprecedented growth through the rise of influencers. Since the onset of Covid-19 and living with quarantine we have seen a huge spike in online shopping and a shift within consumer behaviors and more importantly consumer preferences. In a world heavily reliant on digital and social media we have unlocked a new way of connecting and refining the sales and consumer formula. The shift toward influencer marketing is highly effective because of its ability to hit the ideal demographic and target audience that previous marketing efforts often missed together. As many industries including real estate have been challenged with Covid-19. The pandemic has boosted online spending and the shift toward new marketing avenues. 

As recently stated by Forbes “today’s buyers intuitively use their devices to uncover essential information about products and companies before making modest purchases, let alone pricier ones.” Now consider the purchase of the real estate, possibly the biggest purchase that an individual will make within their lifetime. Within our market, there is a tremendous need to establish trust and reputation within a community. Social media and the activation of influencers provide an avenue for real estate influencers to grow social engagement via online connections. The state of influencer marketing 2020 Benchmark Report has provided some notable highlights that further confirm the undeniable growth of influencer marketing. This year in 2020 the industry is set to grow to approximately $9.7B, more impressively 91% of business users believe influencer marketing to an effective form of marketing.